CPSC learned through the subpoena that at the time Rose Art filed its “initial report” in December 2005, it had received over 1,100 consumer complaints that magnets had fallen out of plastic pieces from dozens of different Magnetix models. On March 31, 2006, Rose Art voluntarily recalled nearly 4 million Magnetix sets for users under the age of 6.Īfter discovering documents which led CPSC staff to believe Rose Art had compiled incident information, a subpoena was issued to the firm (which had been renamed Mega Brands America and was under new ownership and control) to obtain product and incident information.
Rose Art stated that it did not retain any complaint or incident records.
#Rose art magnetix full
On February 1, 2006, Rose Art submitted a Full Report which again lacked incident and product information. The report contained no other product or incident information and Rose Art attributed the magnets falling out to unusually abusive play by the toddler’s older siblings. In December of 2005, Rose Art filed an “initial report” with CPSC that a 22-month-old child from Washington state had died, due to ingesting multiple magnets that fell out of pieces from a Magnetix set. The penalty, which the Commission has provisionally accepted, settles allegations that Mega Brands America and Rose Art failed to provide the government with timely information about dangers to children with Magnetix magnetic building sets, as required under federal law.
Consumer Product Safety Commission (CPSC) announced today that Mega Brands America Inc., of Livingston, N.J., formerly Rose Art Industries Inc., has agreed (PDF) to pay a $1.1 million civil penalty. Consumer Product Safety Commission (CPSC). It was the communication with the consumer," Sroujian said.Editor's note: Sally Connolly of Danvers, who has written in earlier columns about the Magnetix toys and the hazards they can pose to young children, sent along this notice from the U.S. "At the end of the day, we have become a trusted brand. Mega Brands countersued, claiming the Rosens withheld and misrepresented information about serious defects in the Magnetix product line purchased as part of the transaction. The Rosens had filed suit in 2006 claiming earn-out payments and damages relating to the Rose Art acquisition. In addition, former owners Lawrence, Jeffrey and Sydney Rosen will forego all claims for additional consideration, which totalled $54.8 million. Under terms of the settlement, Mega Brands will receive approximately $17.2 million in cash. On Monday, Mega Brands settled its lawsuit with former owners of Rose Art. "The pieces could not be ingested, they're too large," Sroujian said. In the redesigned MagNext line, the magnets cannot come loose and the pieces are bigger. A three-year-old boy received medical treatment to remove a magnet from his nasal cavity, and an 18-month-old boy was reported to have a magnet in his mouth, which was not swallowed, according the CPSC recall. The Mega Brand recalls came after reports that 19 magnets had come loose. "We are a toy company that makes products that bring joy into children's lives," said Sroujian. No deaths or serious injuries were reported regarding those recalls, but it hit the company hard all the same. The Mega Brand recalls involved about 1.3 million MagnaMan Magnetic Action Figures, and about 1.1 million Magtastik and Magnetix Jr. recalls, still has two Mega Brand magnetic toys on its "Most Wanted list" - a list of products that were recalled, often after being linked to the deaths of babies and toddlers. Consumer Product Safety Commission, which issued the U.S. However, the notoriety of the recall lives on. It phased out the troublesome Magnetix line shortly after and replaced it with a wholly re-imagined and redesigned line, MagNext. The Magnetix line was created by Rose Art, which Mega Brands purchased in 2006. "It's important to remember that we inherited the problem." "It was tough, it was tough," said Carine Sroujian, a Mega Brands senior marketing manager. The toymaker reported on Friday a $72-million profit for the third quarter, a significant turnaround from a $122.1-million loss a year earlier that was linked largely to a major recall of its entire Magnetix line. believes it may finally have turned the corner after a massive toy recall in 2006.
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